{"product_id":"brand-now-how-to-stand-out-in-a-crowded-distracted-world","title":"Brand Now: How to Stand Out in a Crowded, Distracted World","description":"Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.\nWith the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand.\nBrand Now uncovers the new rules of branding in our complex and chaotic world. Written by digital strategist and author Nick Westergaard, this book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning Reinforce it with the right touchpoints Hone your brand's unique story Share it through engaging content Cultivate a sense of community Craft a coherent experience Stand out with simplicity and transparency\nThe world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.\u003cbr\u003eASIN: 0814439225\u003cbr\u003eVSKU: PKV.0814439225.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Westergaard, Nick\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Excellent condition with just a hint of character. Minor signs of love, but the pages are still clean and ready for adventure.  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52636944171295,"sku":"PKV.0814439225.VG","price":17.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/0814439225-0.jpg?v=1782407204","url":"https:\/\/www.aspenbookco.com\/products\/brand-now-how-to-stand-out-in-a-crowded-distracted-world","provider":"Aspen Book Company","version":"1.0","type":"link"}