{"product_id":"copywriters-handbook","title":"Copywriter's Handbook","description":"The classic guide to copywriting, now in an entirely updated fourth edition\n\nThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.\n\nAmong the tips revealed:\n\n* 8 headlines that work--and how to use them\n* The 5-step “Motivating Sequence” for generating more sales and profits\n* 10 tips for boosting landing page conversion rates\n* 15 techniques to ensure your emails get high open and click-through rates\n* How to create powerful “lead magnets” that double response rates\n* The “4 S” formula for making your copy clear, concise, and compelling\n\nThis thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.\n\nNow more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.\u003cbr\u003eASIN: 1250238013\u003cbr\u003eVSKU: PKV.1250238013.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bly, Robert W.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52586800546079,"sku":"PKV.1250238013.G","price":3.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/1250238013-0.jpg?v=1780248365","url":"https:\/\/www.aspenbookco.com\/products\/copywriters-handbook","provider":"Aspen Book Company","version":"1.0","type":"link"}