{"product_id":"creative-advertising-new-edition","title":"Creative Advertising, New Edition","description":"\"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.\"―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color\u003cbr\u003eASIN: 0500287333\u003cbr\u003eVSKU: PKV.0500287333.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Pricken, Mario\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52260285841695,"sku":"PKV.0500287333.A","price":7.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/0500287333-0.jpg?v=1774027260","url":"https:\/\/www.aspenbookco.com\/products\/creative-advertising-new-edition","provider":"Aspen Book Company","version":"1.0","type":"link"}