{"product_id":"from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback","title":"From Worst to First: Behind the Scenes of Continental's Remarkable Comeback","description":"The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World\n\n. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week\n\nFrom Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution\n\nFrom Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer\n\nAll of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.\u003cbr\u003eASIN: 0471356522\u003cbr\u003eVSKU: PKV.0471356522.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Bethune, Gordon\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Excellent condition with just a hint of character. Minor signs of love, but the pages are still clean and ready for adventure.  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52639261557023,"sku":"PKV.0471356522.VG","price":3.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/0471356522-0.jpg?v=1782494811","url":"https:\/\/www.aspenbookco.com\/products\/from-worst-to-first-behind-the-scenes-of-continentals-remarkable-comeback","provider":"Aspen Book Company","version":"1.0","type":"link"}