{"product_id":"onward-how-starbucks-fought-for-its-life-without-losing-its-soul","title":"Onward: How Starbucks Fought for Its Life without Losing Its Soul","description":"In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.\n\nIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.\n\nOffering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.\n\nOnward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.\u003cbr\u003eASIN: 1609613821\u003cbr\u003eVSKU: PKV.1609613821.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Gordon, Joanne|Schultz, Howard\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52536023777567,"sku":"PKV.1609613821.A","price":2.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/1609613821-0.jpg?v=1778605537","url":"https:\/\/www.aspenbookco.com\/products\/onward-how-starbucks-fought-for-its-life-without-losing-its-soul","provider":"Aspen Book Company","version":"1.0","type":"link"}