{"product_id":"purple-cow-transform-your-business-by-being-remarkable","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.\n\nWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.\n\nPurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\n\nIf you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.\u003cbr\u003eASIN: 014101640X\u003cbr\u003eVSKU: PKV.014101640X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52583592853791,"sku":"PKV.014101640X.G","price":2.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/014101640X-0.jpg?v=1780074408","url":"https:\/\/www.aspenbookco.com\/products\/purple-cow-transform-your-business-by-being-remarkable","provider":"Aspen Book Company","version":"1.0","type":"link"}