{"product_id":"restaurant-success-by-the-numbers-second-edition-a-money-guys-guide-to-opening-the-next-new-hot-spot","title":"Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot","description":"This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\n\nNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.\u003cbr\u003eASIN: 1607745585\u003cbr\u003eVSKU: PKV.1607745585.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Fields, Roger\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":51571018760479,"sku":"PKV.1607745585.G","price":2.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/1607745585-0.jpg?v=1769362059","url":"https:\/\/www.aspenbookco.com\/products\/restaurant-success-by-the-numbers-second-edition-a-money-guys-guide-to-opening-the-next-new-hot-spot","provider":"Aspen Book Company","version":"1.0","type":"link"}