{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-1","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\n\nGreatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear \u0026amp; Seeing the Forest Around the Falling Trees.\u003cbr\u003eASIN: 0446672319\u003cbr\u003eVSKU: PKV.0446672319.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Beckwith, Harry\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":51466224599327,"sku":"PKV.0446672319.G","price":2.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/0446672319-0_6dcdc807-2b82-45de-873e-3432d369ce70.jpg?v=1765560373","url":"https:\/\/www.aspenbookco.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-1","provider":"Aspen Book Company","version":"1.0","type":"link"}