{"product_id":"split-second-persuasion-the-ancient-art-and-new-science-of-changing-minds","title":"Split-Second Persuasion: The Ancient Art and New Science of Changing Minds","description":"How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, an elixir of influence that can immediately help you disarm skeptics, win arguments, close the deal, get the guy. Mapping the cutting-edge psychology and neuroscience of this incisive new influence, he introduces us to the natural super-persuaders in our midst—Buddhist monks, magicians, advertisers, con men, hostage negotiators, even psychopaths. He shows us which simple triggers can make someone trust you immediately; what hidden pathways in the brain lead us to believe something even when we know it’s not true; how group dynamics can make us more tolerant or deepen our extremism; and what we can learn from newborns about winning arguments. Dutton’s fascinating and provocative book will help anyone tap into the power of split-second persuasion.\u003cbr\u003eASIN: 0151012792\u003cbr\u003eVSKU: PKV.0151012792.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Dutton, Kevin\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Excellent condition with just a hint of character. Minor signs of love, but the pages are still clean and ready for adventure.  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52656117416223,"sku":"PKV.0151012792.VG","price":3.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/0151012792-0.jpg?v=1783185353","url":"https:\/\/www.aspenbookco.com\/products\/split-second-persuasion-the-ancient-art-and-new-science-of-changing-minds","provider":"Aspen Book Company","version":"1.0","type":"link"}