{"product_id":"strangers-to-superfans-a-marketing-guide-to-the-reader-journey-lets-get-publishing","title":"Strangers To Superfans: A Marketing Guide to The Reader Journey (Let's Get Publishing)","description":"From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view marketing from their perspective.\n\n* Learn the five stages in the Reader Journey.\n* Identify where your blockages are and how to fix them.\n* Optimize each stage to increase conversion.\n* Boost sales by making the process frictionless.\n* Build an army of passionate readers who do the selling for you.\n\nThe Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.\n\nTABLE OF CONTENTS\n\nPART I: A NEW PARADIGM - THE READER JOURNEY\n1: The New Marketing\n2: Defining Your Ideal Reader\n3: The Importance of Granular Targeting\n4: Buyer Personas \u0026amp; The Stages of Selling\n\nPART II: READER ROADBLOCKS\n5: The Discoverability Myth\n6: Visibility Chokepoints\n7: Consideration Distraction\n8: Purchase Pains\n9: Advocacy Issues\n\nPART III: OPTIMIZING THE READER JOURNEY\n10: The Escalating Challenge of Conversion\n11: Getting Discovered\n12: Increasing Visibility\n13: Browsers to Buyers: How To Make A Product Page Convert\n14: DNF to OMG\n15: Handing Out Megaphones\n\nPART IV: THE FAILURE MATRIX\n16: Locating Failure Points\n17: Discovery Fail\n18: Visibility Fail\n19: Consideration Fail\n20: Purchase Fail\n21: Advocacy Fail\n\nPART V: SOLVE IN REVERSE\n22: Why We Work Backwards\n23: The Product\n24: The Presentation\n25: The Promotion\n26: The Superfan Factory\u003cbr\u003eASIN: 9187109301\u003cbr\u003eVSKU: PKV.9187109301.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Gaughran, David\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":52270737293599,"sku":"PKV.9187109301.G","price":3.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/9187109301-0.jpg?v=1774372526","url":"https:\/\/www.aspenbookco.com\/products\/strangers-to-superfans-a-marketing-guide-to-the-reader-journey-lets-get-publishing","provider":"Aspen Book Company","version":"1.0","type":"link"}