{"product_id":"the-next-cmo-a-guide-to-operational-marketing-excellence","title":"The Next CMO: A Guide to Operational Marketing Excellence","description":"The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.\nThe Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.\nThis guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.\nWhether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you: Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth\nIn today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.\u003cbr\u003eASIN: 1665711396\u003cbr\u003eVSKU: PKV.1665711396.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Mahoney, Peter|Todaro, Scott|Faulkner, Dan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!  \u003cbr\u003e","brand":"Aspen Book Company","offers":[{"title":"Default Title","offer_id":51449349734687,"sku":"PKV.1665711396.G","price":2.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0894\/0470\/3007\/files\/1665711396-0.jpg?v=1765041038","url":"https:\/\/www.aspenbookco.com\/products\/the-next-cmo-a-guide-to-operational-marketing-excellence","provider":"Aspen Book Company","version":"1.0","type":"link"}