Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison - 8282

Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
ASIN: 0471274046
VSKU: PKV.0471274046.G
Condition: Good
Author/Artist:Calloway, Joe
Binding: Hardcover