Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
ASIN: 1118113365
VSKU: PKV.1118113365.A
Condition: Acceptable
Author/Artist:Dooley, Roger
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.