Creative Advertising, New Edition

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
ASIN: 0500287333
VSKU: PKV.0500287333.A
Condition: Acceptable
Author/Artist:Pricken, Mario
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: It's been through some chapters of life! Expect visible wear—creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history.