E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce - 7704

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with encouragement, practical advice, tips, strategies, proven online marketing methods - all organized to help online entrepreneurs. Plus a terrific collection of interviews, including: Mike Brown - Death Wish Coffee (pg. 21) Zac Martin - Yellow Hammer Tools (pg. 48) Alex Shirley-Smith - Tentsile (pg. 60) Lisa and Jared Madsen - Madsen Cycles (pg. 78) Ashley Turner, Farmbox Direct (pg. 94) Cinnamon Miles, Pixie Faire (pg. 126) Daniel Leake, Catfish Sumo (pg. 168) Atulya Bingham, The Mud Home (pg. 214) In E-commerce Power You Get: Page X (Introduction): An explanation of how most e-commerce sellers fail. Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel. Page XX (Introduction): 16 common e-commerce models. Page XXi (Introduction): The niche brand model & why it's so powerful. Page 2: Goal setting scientific outcomes. Page 4: The Corridor Principle applied to e-commerce. Page 5: The Paul Hawken Goal Setting System. Page 6: The Mike Pettigrew Goal Setting System. Page 7: The Eliyahu Goldratt Goal Setting System. Page 8: The Tony Robbins Goal Setting System. Page 9: The Ikigai Goal Setting System. Page 9: The Harvard If/Then Goal Setting System. Page 10: The Jordan Peterson Future Authoring Goal Setting System. Page 11: 20 Questions To Help You Identify Your E-commerce Goals. Page 17: The Iceberg Framework for creating a powerful brand. Page 19: The Invisible Aspects of a powerful brand. Page 23: Over 25 brand promises you can make (pick one). Page 24: 24 brand archetypes you can use to create a powerful e-commerce brand. Page 35: 8 commons strategies for selecting a valuable brand name. Page 55: How to engineer social adoption. Page 73: Paul Hawken's 7 Product Brainstorming Questions. Page 86: The As-Is Product Audit & The Idea Audit. Page 101: 13 Pricing Principles to help optimize your profit. Page 134: 9 ways to improve your product photography. Page 164: Defensive Marketing explained. Page 175: 9 Mountains Of Traffic (understanding the major sources of traffic). Page 200: Traffic Stacking strategies. Page 212: What Jeff Walker taught us about product launches. Page 226: The 5 Mindsets of an e-commerce manager. Page 232: Robert Kiyosaki's 5 Core Business Concepts.
ASIN: 1631950584
VSKU: PKV.1631950584.G
Condition: Good
Author/Artist:Miles, Jason G.
Binding: Paperback