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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz - 3374

The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz - 3374

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A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.
ASIN: 0525949844
VSKU: PKV.0525949844.G
Condition: Good
Author/Artist:Kelly, Alan
Binding: Hardcover
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