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Why They Buy: American Consumers Inside and Out
Why They Buy: American Consumers Inside and Out
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What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.
ASIN: 0471844578
VSKU: PKV.0471844578.G
Condition: Good
Author/Artist:Settle, Robert B.|Alreck, Pamela L.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!
ASIN: 0471844578
VSKU: PKV.0471844578.G
Condition: Good
Author/Artist:Settle, Robert B.|Alreck, Pamela L.
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteed—but the story's all there!